Quick answer
Я то́лько смотрю́.
ya tólka smatryú — the friendly way to decline help in a shop
The options
сам and сама́
Сам means “by myself” and agrees with you: сам (m.), сама́ (f.), са́ми (plural or polite). It is the difference between declining help and simply stating a fact.
Softening it
A bare Я смотрю́ can sound curt. Adding спаси́бо in front, or е́сли что, я спрошу́ after, makes it warm — and assistants usually leave you alone straight away.
What you hear back
Typical mistakes
Я сам смотрю́ — said by a woman
Я сама́ смотрю́.
сам agrees with the speaker.
Нет!
Спаси́бо, я то́лько смотрю́.
A bare “no” to an offer of help is much sharper in Russian than in English.
Check yourself
A woman says “I’ll look by myself”: